1 jobs found in weston

As our first Senior Manager, Product Marketing, you will have a unique opportunity to shape product marketing at Advisor360° from end-to-end including messaging and positioning, competitive analysis, launch management, and buyer personas. This new role will work cross-functionally with Product, Sales, Customer Success, and Marketing. The ideal candidate has an insatiable intellectual curiosity. You enjoy analyzing buyers and how they like to buy. You’re equally comfortable in a technical conversation with product management as you are in a marketing one with demand generation. This role will report to the VP, Marketing and is based in the Weston, MA headquarters. Key responsibilities Have a deep understanding of the broker-dealer/roll-up RIA market segment, customers, products, and our competitors in order to develop compelling positioning, messaging, and persona-based marketing campaigns Conduct buyer persona research to create and maintain detailed buyer...