Brand Strategist

Intention.ly, a newly formed marketing, and growth consulting firm, based in the Greater Philadelphia area, is seeking a Brand Strategist to join their fast-moving business. 

Intention.ly helps financial advisory businesses, and the companies supporting them, identify, map, and track clear paths for reaching their next phase of success. This role will play a key role in helping our clients successfully craft messaging and positioning to stand out in a crowded marketplace. Candidates must be able to establish a deep understanding of client business objectives, conduct audience interviews, moderate brand workshops and develop tailored, ownable brand strategies.

We’re Looking for Someone Who Is...

A Storyteller: You have excellent verbal and written communication skills and are able to adapt your messaging to best reach and engage various target audiences.

Data-Curious: You need to dive into data and insights before developing your strategy and are able to draw inferences into thoughtful points of view for how to drive new ideas.

Organized: You are able to manage highly interdependent, complex projects and keep multiple work streams on track. You are comfortable with both strategic messaging and hands-on tactical content creation, all at the same time.

Ambitious: You are passionate about what you do and are eager to make an impact. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

A Team Player: You enjoy collaborating with not only a team of marketing experts at Intention.ly but also with clients of all shapes and sizes. You are able to build relationships and work within a range of disciplines to execute your work. 

What a Day in Life Could Look Like…

• Confidently leading interviews with executives, key stakeholders and industry influences to build strategic recommendations for how our client’s brands should be positioned, articulated, and deployed.
• Conducting surveys, competitor brand analysis and technology product demos to inform and inspire the development of stand-out branding stories, themes and content ideas. 
• Writing marketing and product messaging playbooks on how our client’s evolved positioning should be brought to life.
• Presenting and articulating your recommended brand vision to stakeholders via pitch meetings, workshops and internal spokesperson training sessions. 
• Identifying messaging themes and creative headlines to dive inbound and outbound marketing campaigns across a variety of channels.  
• Collaborating with our clients to build marketing collateral including webinars, internal training assets, blog posts, content offers, and presentations that help tell their story and value proposition.
• Cultivating creative thinking by continuously looking for new ways to disrupt the status quo, test and try new messaging to push our client’s brands to the next level.
• Maintaining all marketing projects in the firm’s Customer Relationship Management (CRM) tool to organize client meeting notes, deliverables, and action items 

 We Hope You Will Have...

• A Bachelor’s Degree
• Marketing, Business, or other related disciplines
• 5-7 years of relevant work experience that can span communications, marketing, journalism, or creative agency related fields 
  • Experience in B2B marketing for technology or financial services companies is preferred
• Experience using Google Drive, PowerPoint, Word, and Excel 

Note: Marketing & design agencies should not apply for this position.