Marketing Strategist

Intention.ly, a newly formed marketing, and growth consulting firm, based in the Greater Philadelphia area, is seeking a Marketing Strategist to join their fast-moving business. 

Intention.ly helps financial advisory businesses, and the companies supporting them, identify, map, and track clear paths for reaching their next phase of success and this role will play a key role in helping our clients successfully create and roll out go-to-market campaigns, build demand gen programs, and conduct branding and market research. This candidate must be able to facilitate authentic conversations and create timely promotions that move buyers through the funnel with greater velocity and precision.  

We’re Looking for Someone Who Is...

A Storyteller: You have excellent verbal and written communication skills and are able to adapt how you communicate to best reach and engage your audience.

Data-Curious: You need to dive into data and insights before developing your strategy and are able to draw inferences into thoughtful points of view for how to drive new ideas.

Organized: You are able to manage highly interdependent, complex projects and keep multiple work streams on track. You are comfortable with both strategic messaging and hands-on tactical content creation, all at the same time. 

Ambitious: You are passionate about what you do and are eager to make an impact. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

A Team Player: You enjoy collaborating with not only a team of marketing experts at Intention.ly but also with clients of all shapes and sizes. You are able to build relationships and work within a range of disciplines to execute your work.

What a Day in Life Could Look Like…

• Building and management of fully integrated demand gen campaign strategies, including the development of industry research, positioning statements, audience segmentation plans, and demand-generation tactics that will fill and nurture both the sales and marketing funnels.
• Collaborating with our clients to build audience-focused collateral, including webinars, internal training assets, blog posts, content offers, and presentations that help tell their story and value proposition.
• Diving into data and analytics, to develop a deep understanding of a prospect journey, by monitoring, funnel metrics, industry trends, competitive research, and qualitative audience and platform user feedback.
• Executing ongoing inbound and outbound campaigns across a variety of channels, proposing and implementing A/B testing where and when appropriate to 
• Tracking and analyzing the results of campaigns, to refine and optimize
• Managing marketing activity alongside cross-functional teams, including in-house marketing and sales teams, freelancers, and interns.
• Maintaining all marketing projects in the  firm’s Customer Relationship Management (CRM) tool to organize client meeting notes, contact lists, and action items
• Continuously looking for new ways to disrupt the status quo, test and try new marketing techniques to push our client’s marketing activity to the next level.   

We Hope You Will Have...

• A Bachelor’s Degree
• Marketing, Business, or other related disciplines
• 3-7 years of relevant work experience that can span communications, marketing, journalism, or creative agency related fields 
  • Experience in B2B marketing for technology or financial services companies is preferred
• Experience using Google Drive, PowerPoint, Word, and Excel