Content Marketing Director

Job Brief

Prime Trust is seeking a director of Content Marketing to build our content strategy and resource library for demand generation, sales enablement, seo/organic performance, website marketing, and field marketing. In this role, you will report to our head of brand marketing.

The ideal candidate will embody a player/coach mentality, as they build out the content discipline including building out a bench of both full-time and freelance writers and content marketers.

You will also have the opportunity to collaborate across the company, including business development, product, security, operations, engineering, and innovation - this role will have direct exposure to and the opportunity to work with company leadership.

Job Responsibilities

• Work with our head of brand marketing and communications to develop a content roadmap that build Prime Trust brand and covers the content needs for all demand generation, website/organic search, tradeshow / events, and other marketing initiatives.
• Deliver robust content to support two key outcomes:
• Prime Trust as the go-to: Make Prime Trust the place to go to learn about financial infrastructure and our products in a way that is easy to understand and approachable.
• Crypto Education: Create a “crypto 101” strategy that helps a mainstream, non-technical audience (including Wall Street, journalists, policymakers, regulators) understand the space.
• Analyze content performance and use insights to produce better content and stay ahead of market needs.
• Own social media management until a social media manager starts
• Manage a team of strategic talented storytellers committed to publishing a regular stream of content that educated, informs and inspires a range of audiences with regard to financial infrastructure and the Prime Trust mission.
• Align with Sales, Product, Security and other teams on roadmap for content needs and delivery
• Work with our head of creative on the design and visual assets needed to execute content collateral
• Collaborate with our head of communications on messaging and presentation needs
• Show curiosity and stay involved in constantly evolving our understanding of our customers, starting with our core priorities
• Research competition, and develop strategies to strongly position Prime Trust as the go-to for financial infrastructure for digital asset innovators.
• Achieve quality work that meets our goals while being distinctive in the industry.
• Effectively guide teams to the strongest creative and messaging solutions.
• Stay current on finance, business, crypto, web3 news
• Execute on above mentioned roadmaps to achieve KPIs

Experience and Skills:

• 7+ years experience as a writer and developing content to support marketing strategy
• 2+ years experience building, managing and running content strategy and operations, preferably in a technology environment.
• 2+ years experience crafting SEO strategy and executing SEO-led content
• Proven work experience managing content strategy globally with a campaign-based, insights led approach and a portfolio to back it up.
• Mastery of multiple form factors – video, podcast, long-form, short-form, social.
• Excellent writing, communication, presentation, and collaboration skills
• Ability to thrive in a fast paced, startup environments, achievement-based environment
• Ability to motivate and lead others in the development and execution of content projects
• Ability to direct and manage external teams and agencies
• Experience with crypto, blockchain, fintech, or finance a plus

Education:

• Bachelor’s degree required, background in journalism, marketing, business

Salary: $120,000 - $150,000

Benefits

Flexible PTO/Paid holidays/401(k)/Health, Dental, and Vision insurance for employee and dependents, which is currently 100% paid by the company, after the first of the month following date of hire/cell phone reimbursement up to $100 per month

At Prime Trust, we hold the steadfast belief that diversity and inclusion is essential to realize our mission and is a must-have for us to do our best work. We are proud to be an Equal Employment Opportunity employer and do not discriminate on the basis of race, color, ancestry, national origin, citizenship, religion, sex, sexual orientation, gender identity, age, ability, marital status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Type: Full-time

Pay: $120,000 - $150,000

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Schedule: Monday to Friday

Work Location: Remote

Work Remotely: Yes

Job Type: Full-time

Pay: $120,000.00 - $150,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Education:

• Bachelor's (Preferred)

Experience:

• Social media marketing: 1 year (Preferred)
• crypto, blockchain, fintech: 5 years (Preferred)
• writer and developing content: 7 years (Preferred)
• building & managing content operations: 2 years (Preferred)
• crafting SEO strategy and executing SEO-led content: 2 years (Preferred)

Work Remotely:

• Yes