Jan 24, 2022

Performance Marketing Director

  • Prime Trust, LLC
  • Remote
Full time Marketing

Job Description

Job Brief

As Performance Marketing Director, you will be responsible for owning, launching, and optimizing our paid ad spend (top and mid funnel), all in the effort of hitting our revenue goals. From demand generation to retention, we’re looking for a performance marketing athlete to help set our foundation including baseline metrics, build out the team, optimize our channels and targeting, develop reports and standards to measure success and progress.

We are looking for a leader who can also do. The ideal candidate will be data-driven and analytical, with strong written and oral communication skills and love to collaborate cross-functionally.

This is an exciting opportunity to build a function from the ground up and scale quickly. You will report to the CMO, and work closely with the entire company including Brand Marketing, Marketing Analytics, Comms, Product, Content, and Creative.

Principal Responsibilities

Top of funnel:

  • work closely with Brand Marketing to deploy, manage, and optimize top of funnel ads
  • Collaborate with Brand Marketing to manage and deploy content marketing campaigns; understanding of platforms like Google Ads, LinkedIn Ads, Twitter, and others are key.

Mid funnel:

  • Launch conversion- and SEO-optimized landing pages with lead forms
  • Proficiency designing, launching, testing, and optimizing paid media campaigns, including paid social, SEM, display, and retargeting
  • Set KPIs and key metrics for all campaigns, creating dashboards to measure and track performance, and testing and optimising based on results.
  • Collaborate with content and product marketing to develop omni-channel campaigns focused on launching new products, acquiring new customers and expanding growth within existing accounts
  • Regularly report on key metrics including: lead volume (e.g. MQLs/SQLs), pipeline, revenue and bookings attribution, funnel velocity
  • Relentlessly test and optimize campaigns, refine processes and systems, and implement best practices to operations

Experience and Skills:

  • Experience working with crypto and blockchain based businesses that run advertising
  • Experience working in a regulated finance, tech or fintech industry, or with relevant clients in an agency setting
  • B2B SaaS experience developing and executing performance marketing programs
  • Demonstrated proficiency working in marketing automation platforms and with marketing tools including Marketo and Salesforce, Looker, Google Analytics and Contentful
  • Experience managing campaigns from inception to completion and measurement
  • Strong knowledge of demand generation best practices across inbound, outbound, and ABM
  • Strategic thinker who can set realistic targets and plan complex, targeted campaigns across channels
  • Exceptional project management and communication skills

Education:

  • Bachelor’s degree required, background in analytics or statistics a plus

Salary: $120,000 - $150,000

Benefits

Flexible PTO/Paid holidays/401(k)/Health, Dental, and Vision insurance for employee and dependents, which is currently 100% paid by the company, after the first of the month following date of hire/cell phone reimbursement up to $100 per month

At Prime Trust, we hold the steadfast belief that diversity and inclusion is essential to realize our mission and is a must-have for us to do our best work. We are proud to be an Equal Employment Opportunity employer and do not discriminate on the basis of race, color, ancestry, national origin, citizenship, religion, sex, sexual orientation, gender identity, age, ability, marital status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Type: Full-time

Pay: $120,000 - $150,000

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance

Schedule: Monday to Friday

Experience:

  • FinTech Industry Experience (Required)
  • Crypto / Blockchain Work Experience: (Required)
  • B2B SaaS Experience: (Required)
  • Flexibility working across multiple projects and tasks in a fast-growth environment. (Preferred)

Work Location: Remote

Work Remotely: Yes

Job Type: Full-time

Pay: $120,000.00 - $150,000.00 per year

Benefits:

  • 401(k)
  • Dental insurance
  • Health insurance
  • Life insurance
  • Paid time off
  • Vision insurance

Schedule:

  • Monday to Friday

Experience:

  • FinTech Work: 5 years (Preferred)
  • Crypto / Blockchain Work: 5 years (Preferred)
  • B2B SaaS: 5 years (Preferred)

Work Remotely:

  • Yes

Apply Now