Feb 10, 2022

Digital Marketing Specialist

  • Intention.ly
  • Remote
Contractor Marketing

Job Description

Essential Functions of the Job:

  • Manage and execute new and existing digital marketing programs and tactics to drive leads that contribute to marketing and sales pipeline growth and revenue.
  • Execute ongoing inbound and outbound campaigns across a variety of channels.
  • Management and optimization of PPC, Display, and other media campaigns.
  • Work with cross functional teams including Content, Account, and Creative.
  • Track and analyze the results of campaigns, to refine and optimize.
  • Conduct keyword research and analysis to provide keyword recommendations, audience targets, and measurement criteria for PPC, SEO and social campaigns.
  • Perform competitive audits of client digital marketing channels to better inform positioning, bids, and messaging tactics.
  • Manage content and engagement activities on all social channels with the goal of driving increased engagement, leads and follower’s month over month.
  • Develop a strong understanding of the products, competition, industry, marketing goals and inform effective PPC, SEO and social strategies.
  • Work closely with the client development teams to ensure Technical SEO best practices are properly implemented.
  • Recommend changes to website architecture, content, link building activities and other factors to improve SEO positions for target keywords and overall web rank.
  • Provide campaign reporting and analysis to internal and external stakeholders.

 

Skills Needed to Perform the Job:

  • Experience marketing within a B2B, enterprise-level sales environment.
  • Hands on experience managing Google Ads and Microsoft Ads campaigns.
  • Hands on experience managing LinkedIn Advertising.
  • Experience with media buying and planning.
  • Working knowledge of SEO best practices and approaches.
  • Strong skills in utilizing marketing tools, including CRM and marketing automation platforms.
  • Excellent verbal and written communications skills.
  • Demonstrated ability to work in dynamic, fast-paced, team environment.
  • Strong ability to multitask while keeping priorities in the proper order.
  • Solid project management skills with keen attention to details.
  • Strong team player with high energy and positive “can do” attitude.
  • Understand current marketing trends.
  • The ability to successfully manage multiple campaigns running at the same time.

 

Education Needed to Perform the Job:

  • Minimum of a bachelor’s degree, Marketing or Communications required.
  • Google Ads certification a plus but not required.

 

Experience Needed to Perform the Job:

  • Minimum of 3 years of experience in marketing, business, analytics, or related field, preferably in SaaS or Financial Services.

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