Feb 10, 2022

Product Marketing Manager

  • YieldX
  • Remote
Full time Marketing

Job Description

Life at YieldX:

YieldX was built and funded by fintech, asset management, and capital markets industry veterans with successful track records in building companies. You will be challenged and rewarded as you contribute to a collective mission towards success. YieldX offers competitive compensation and benefits and seeks to grow our human capital base through building an all-star team of dedicated, kind, intelligent, motivated, and diverse individuals. We are looking for intellectually curious, motivated, collaborative team players that have a demonstrated interest in financial services and investment management technology.

As the Product Marketing Manager you will:

  • Developing and managing go-to-market strategies, core messaging, positioning, competitive differentiation and integrated marketing activities to drive demand for our major product lines.
  • Exercise your expertise in buyer behavior and translate this information into actionable, measurable marketing communication tools that are tailored to various audiences – prospects, customers, partners, and employees. 
  • Working with our data and analytics teams, to develop a deep understanding of customers’ needs through user research from customer feedback, usage metrics, and competitive research.
  • Identifying user insights that can spark effective action by our product team and other teams including developer relations and business development.
  • Owning go-to-market strategies, including the development of messaging maps, positioning statements, audience segmentation plans, and demand-generation activities that drive product awareness and engagement.
  • Collaborating with our product, platform training and sales teams to build audience-focused collateral, including webinars, internal training assets, blog posts, content offers and presentations that help tell how our product lines fit into YieldX’s story.
  • Planning the launch of product upgrades and enhancements as part of our monthly release timeline and managing the cross-functional implementation of your plan.
  • Creating client-facing communications and educational materials that drive ongoing feature adoption.
  • Working closely with cross-functional teams across product, marketing, sales, business development, user research, analytics, throughout the product development cycle as well as with sales and marketing to deepen platform usage.
  • Continuously looking for new ways to disrupt the status-quo, test and try new marketing techniques to push our product marketing activity to the next level.

Requirements:

  • A Bachelor’s Degree
  • Marketing, Business or other related disciplines is preferred
  • 7+ years of relevant work experience that can span marketing, product marketing, product management, operational roles, or marketing strategy
  • 3+ years of proven experience in developing go-to-market plans and/or creating integrated marketing strategies
  • Experience in B2B marketing for technology or financial services companies is preferred
  • A Storyteller: You have excellent verbal and written communication skills and are able to adapt how you communicate to best reach and engage your audience—from developer to CEO of a billion-dollar advisory firm.
  • Data-Curious: You need to dive into data and insights before developing your strategy and are able to draw inferences into thoughtful points of view for how to take our products to market.
  • Organized: You are able to manage highly interdependent, complex projects and keep multiple work streams on track. You are comfortable with both strategic messaging and hands-on tactical content creation, all at the same time.
  • Ambitious: You are passionate about what you do and are eager to make an impact at YieldX. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

YieldX Benefits:

  • Insurance - Medical, Dental, Vision, HSA option with employer match
  • Flexible working hours and work from home
  • Work from home stipend for new employees
  • Brand new MacBook Pro for new employees
  • Unlimited PTO and 6 paid company holidays
  • Gym membership discount options

Note to Recruiters and Placement Agencies: YieldX does not accept unsolicited agency resumes. YieldX does not pay placement fees for candidates submitted by any agency other than its approved partners.

You must be authorized to work in U.S. YieldX currently does not sponsor H1B work visas.


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