Jul 21, 2022

Head of Global Brand Expression

  • Vanguard
  • Malvern, PA, USA
Full time Marketing

Job Description

Objectives of this Role

  • Build, lead, and review work of the creative team in the production of all Global Brand creative assets, including custom content, thought leadership programs, digital advertising, TV, video, website, print, and digital sales collateral 
  • Spearhead and manage content strategy for both small-scale and large-scale projects, harnessing strategy, compelling content, digital and brand design, and technology
    • Collaborate with our divisional marketing partners to ensure their work aligns with the brand expression guidelines
    • Translate brand marketing objectives into clear and motivating marketing and advertising campaigns


    Daily and Monthly Responsibilities

    • Supervise teams of copywriters and designers
    • Prioritize work and resources across engagements based on short- and long-term needs by collaborating with copywriters, designers and production departments
    • Conduct brainstorming sessions with creative teams, maintaining strategic and creative thinking to develop innovative and actionable creative initiatives in a fiscally responsible manner
    • Review and approve copy and art developed by the team, ensuring deliverables that effectively address marketing goals and challenges
    • Produce fresh, innovative work that translates complex ideas into compelling materials and digital experiences for sophisticated B2B and B2C audiences
    • Present, or oversee presentation of final concepts, and obtain approvals for deliverables


    Skills and Qualifications

    • 10 years of related experience with 7+ years of creative direction in corporate setting, agency or similar experience in a newsroom
    • Experience creating editorial content and marketing/advertising campaigns, from developing vision and the messaging platform to overseeing production on time and budget
    • Deep experience creating integrated B2B and B2C content in a technical category, across all marketing channels
    • Proven experience with concept development
    • Highly skilled with leading a team of creative talent
    • Strong creative vision with an understanding of business objectives


    Preferred Qualifications

    • Degree in marketing, journalism or advertising
    • Prior experience with copywriting, design, and production



    About Vanguard

    We are Vanguard. Together, we’re changing the way the world invests.


    For us, investing doesn’t just end in value. It starts with values. Because when you invest with courage, when you invest with clarity, and when you invest with care, you can get so much more in return. We invest with purpose – and that’s how we’ve become a global market leader. Here, we grow by doing the right thing for the people we serve. And so can you.


    We want to make success accessible to everyone. This is our opportunity. Let’s make it count.


    Inclusion Statement

    Vanguard’s continued commitment to diversity and inclusion is firmly rooted in our culture. Every decision we make to best serve our clients, crew (internally employees are referred to as crew), and communities is guided by one simple statement: “Do the right thing.”


    We believe that a critical aspect of doing the right thing requires building diverse, inclusive, and highly effective teams of individuals who are as unique as the clients they serve. We empower our crew to contribute their distinct strengths to achieving Vanguard’s core purpose through our values.


    When all crew members feel valued and included, our ability to collaborate and innovate is amplified, and we are united in delivering on Vanguard's core purpose.


    Our core purpose: To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.


    Future of Work

    During the pandemic, we transitioned to a work from home model for the majority of our crew and we continue to interview, hire, and on-board future crew remotely.


    As we have developed the path forward, we have taken a thoughtful approach that both maximizes the advantages of working remotely and the many benefits of coming together and collaborating in a shared workspace. We believe that in-person interactions among our crew are important for preserving our unique culture and advantageous for the personal development of our crew.


    When our Crew return to the office, many will work in our hybrid model. A smaller proportion of our crew will operate in the Work from Home work model (for example, field sales crew); or in the Work from Office model (for example, portfolio managers).


    The working model that your role falls into will be communicated to you in the interview process – please do ask if you are unsure. We encourage you to make the decision regarding your job interview and offer knowing which model your role will fall into. We will test and learn as our ways of working evolve and will continue to evaluate working models along the way.

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