Feb 24, 2022

Analyst, Product Marketing, Financial Services Cloud

  • Salesforce
  • Atlanta, GA, USA
Full time Marketing

Job Description

About the job

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.

Job Category Marketing Job Details

At Salesforce, our world class Product Marketers create and tell inspirational stories based on our customers' success. We develop product positioning, go to market programs, campaigns, events, content, demos and sales enablement programs. We measure our success by our ability to develop creative and innovative marketing strategies and gain the attention of our key buyers.

Built on the world’s #1 CRM platform, Financial Services Cloud enables financial services institutions to build trust by unifying the customer experience across channels, geographies, and lines of business — both consumer and commercial. With purpose-built industry functionality and all the capabilities of Sales Cloud and Service Cloud, financial services firms can increase employee productivity, accelerate time to value, and deepen customer trust with every interaction.

In this role you will be responsible for helping to craft messaging and positioning for our Financial Services Cloud product and will become a product authority across all permutations of the product. This includes driving production of internal and customer facing decks, demo design and production, pricing and packaging, analyst relations, and go-to-market strategy. Successful candidates will have a passion for taking the complex and making it simple.

Your Impact

  • Produce high fidelity customer facing content including presentations, demos and more by partnering with the industry's leading creative team.
  • Work closely with cross-functional marketing teams to drive the product marketing strategy. Track, measure and report against objectives.
  • Partner closely with industry vertical marketing teams to contextualize product messaging into industry solutions and facilitate real world business discussions.
  • Drive amazing launches and press cycles at our events, including Dreamforce, that drive conversations forward.

Required Skills/Experience

  • 3+ years experience in sales, marketing, product marketing, or enablement at a high tech company, or similar (focus on or experience in Financial Services preferred)
  • Passion and curiosity for emerging technology
  • Dynamic, confident personality with ability to define and drive project execution amidst multiple priorities and goals
  • Hands-on ability to build a range of marketing assets, including slide pitch-decks
  • Experience with enterprise applications (Salesforce and/or CRM experience a plus!)
  • Creative problem solver that can generate innovative marketing ideas
  • Ability to craft compelling messaging and positioning for emerging products


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Posting Statement

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Salesforce welcomes all.

Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records.As a federal contractor, Salesforce is required to verify that all US-based employees are fully vaccinated against COVID-19. If you receive an offer and are unable to get vaccinated for religious or medical reasons, you may request a reasonable accommodation.

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