Mar 15, 2022

Marketing Specialist

  • Clark Capital Management Group
  • Philadelphia, PA, USA
Full time Marketing

Job Description

The Marketing Specialist is focused on assisting the development and implementation of effective marketing communication strategies for Clark Capital’s investment strategies and corporate brand. The Marketing Specialist will work closely with the Senior Marketing Communications Manager and Head of Marketing to ensure that integrated communication activities are aligned with the company’s strategic goals, are compliant, and communicate effectively with target audiences.



Duties & Responsibilities

  • Assist in the development of marketing collateral and campaigns that effectively describe and promote Clark Capital’s investment strategies across all media including publications, web, email, social media, presentations, and thought leadership
  • Edit and proof content to ensure quality control
  • Work closely with Compliance Teams to obtain approval for marketing collateral
  • Utilize analytics tools, including Google Analytics and Salesforce to measure KPIs; make suggestions for improvement based on content outcomes
  • Assist with Salesforce reporting and campaign management
  • Maintain current content calendar and oversee monthly email schedule
  • Generate content and images for social media
  • Identify new content syndication and lead generation opportunities
  • Partner with Senior Marketing Communications Manager to identify market trends and maintain current competitor analysis
  • Manage the timely distribution of monthly and quarterly materials
  • Ensures compliance with industry and legal regulations and best practices, and adherence to company processes and procedures
  • Assist with departmental projects and initiatives as needed
  • Performs other duties as required



Competencies for Success:

  • BA or BS or equivalent degree in communications, journalism, marketing, or related discipline; 2-4 years of related professional experience preferred
  • Strong written, verbal, and visual communication skills
  • Highly organized with a strong attention to detail
  • Commitment to quality control
  • Eager to learn financial-related concepts and information
  • Dedicated to providing exceptional customer service to internal and external stakeholders
  • Ability to work individually and in collaboration with a team in a fast-paced, entrepreneurial work environment
  • Exceptional project management skills, ensuring all deadlines are met
  • Strong intellectual curiosity and motivation to extract deep insights and understanding through analytics
  • Ability to identify and implement operational efficiencies
  • Commitment to continual learning and development; eagerness to learn new technologies and existing marketing platforms (Salesforce, Pardot, WordPress)
  • Enthusiasm to tackle additional team projects as needed
  • Proficiency in Microsoft Office (Word, PowerPoint, Excel); Excel expertise preferred
  • Proficiency in Adobe Creative Suite a plus



About Clark Capital

Clark Capital Management Group is an Equal Opportunity Employer and offers excellent compensation packages that include competitive pay, comprehensive health insurance benefits, 401(k) retirement plan with matching, and career/professional development assistance.

Clark Capital Management Group is a registered investment advisor that provides fee-based investment advisory solutions for financial professionals through external investment platforms.

We are passionately committed to helping clients achieve their life goals. Our focus on excellence and our culture of accomplishment attracts high-performing, collaborative team members who seek to make a positive impact on the lives of the clients and financial advisors we serve.

Please visit our website at www.ccmg.com for more information.

 

Desired Skills and Experience

Behaviors

  • Detail Oriented: Capable of carrying out a given task with all details necessary to get the task done well
  • Team Player: Works well as a member of a group
  • Enthusiastic: Shows intense and eager enjoyment and interest
  • Dedicated: Devoted to a task or purpose with loyalty or integrity

Motivations

  • Self-Starter: Inspired to perform without outside help
  • Growth Opportunities: Inspired to perform well by the chance to take on more responsibility
  • Goal Completion: Inspired to perform well by the completion of tasks
  • Ability to Make an Impact: Inspired to perform well by the ability to contribute to the success of a project or the organization

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