Apr 07, 2022

Head of Marketing (North America)

  • intelliflo
  • Atlanta, GA, USA
Full time Marketing

Job Description

We truly believe that sound financial advice has the power to transform lives for the better, and should therefore be accessible to the many, not the few. intelliflo widens access to financial advice globally through leading technology which powers the advisory experience.


We use open software architectures combined with unmatched industry experience to simplify a complex digital landscape to help advisors flourish and grow. Our solutions support over 30,000 financial advisors worldwide, who represent over three million end-investors with over USD 1 trillion assets serviced across our platforms.


intelliflo operates independently under its own brand as a wholly owned subsidiary of Invesco, a global leader in the asset management industry.


Your Role:

Our new and exciting brand gives us the opportunity to challenge the status quo and show up differently. As the Head of Marketing for the U.S., you will work alongside colleagues in our global marketing team to deliver regional marketing strategies that drive awareness, commercials, and consumer experience.


What you will be responsible for:

  • Create and lead the U.S. marketing strategy and budget
  • Promote an omni-channel mindset with a focus on building digital marketing capability
  • Supervise demand and lead generation efforts that build brand awareness and drive sales conversions
  • Oversee regional content adaptation and management to reflect our brand purpose and business goals
  • Measure the performance of regional marketing activities to inform future priorities and resourcing
  • Develop and promote a proactive feedback loop between global marketing and U.S. commercial teams
  • Build, lead, and coach the regional marketing team and local agency relationships to achieve success


Experience you bring:

  • Effective at communicating with others and influencing key outcomes
  • Empathetic and welcoming of diverse views that challenge the status quo
  • Highly strategic and adept at using data to drive decision-making
  • Consumer-centered when developing marketing strategies and practices
  • Deeply knowledgeable across a wide range of marketing functions
  • Accomplished as a marketing leader



The above information on this description has been designed to indicate the general nature and level of work performed by employees within this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The job holder may be required to perform other duties as deemed appropriate by their manager from time to time.



Our Commitment to Diversity and Inclusion:

Our aspiration is for our workforce to continually reflect the diversity of people and perspectives in today’s evolving society, which we believe is fundamental to our efforts to widen access to financial advice. intelliflo is an Equal Opportunity Employer. We are committed to equal employment opportunity for all job applicants and employees. No job applicant or employee will be discriminated against because of race, religion, color, sex, sexual orientation, gender, sexual/gender identity, age, disability, pregnancy, national origin, military or veteran status, or any other characteristic protected by applicable law.

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