Apr 29, 2022

Senior Product Marketing Manager - Data

  • Morningstar
  • Chicago, IL, USA
Full time Marketing

Job Description

The Group:

Morningstar’s mission is to empower investor success. The Data, Direct and Reporting team does this by creating products that help financial professionals and the investors they serve, achieve financial goals. The Morningstar Data, Direct and Reporting business is one of the largest software units, with a large pre-existing user group – still prime for market and wallet share growth globally. The role we are hiring for will focus on the Data piece of our portfolio. We are seeking a strategic, collaborative, positive, and curious product marketer to lead our Notebooks and Analytics lab capabilities within Direct.

The Role:

The role will report to the Senior Director of Data Marketing and will need to be comfortable working with several key stakeholders in product management, sales, and success.

Responsibilities:

  • Lead the go-to-market process, set and measure progress against key metrics, including internal and external communication strategy around ongoing product updates and major releases.
  • Create and execute the product marketing strategy in partnership with our marketing, product management, sales and support teams across all relevant segments and audiences.
  • Measure, analyze, and report on the success of marketing programs periodically as required with key stakeholders to identify opportunities to continuously improve our outcomes relative to our goals
  • Support demand generation and content marketing campaigns with expertly crafted persona-specific content
  • Strong writing skills to develop messaging and positioning that distils complexity into simplicity, and cuts through competitive noise with a clear value prop.
  • Own the creation and maintenance of foundational marketing content including, but not limited to, message maps, value propositions, market sizing, segmentation, competitive intelligence, buyer/user personas, buyer’s journey experiences and sales enablement materials. Find ways to integrate into customer touchpoints in the business.
  • Use a data-driven approach to the development and measurement of marketing campaigns focused on driving retention, wallet, and market share growth for the business.
  • Ability to determine the best marketing channels to leverage to reach specific awareness or revenue goals.
  • Develop and refine sales enablement and client-facing assets to clearly outline the value proposition and benefits of Morningstar’s offerings to potential clients.
  • Lead voice of the customer work in the form of win/loss interviews, NPS studies, and client surveys. Leverage these findings in the development of a marketing roadmap, influence the product roadmap, and create sales enablement content such as case studies, testimonials, and videos.
  • Responsible for working with the global teams to tailor strategy, messaging, or enablement to meet regional needs.
  • Perform other duties as necessary from time to time.

Qualifications:

  • Minimum of 7-10 years in a product marketing or product management capacity
  • Financial industry and or SASS/PAAS experience preferred
  • Bachelor’s degree

Nice to have:

  • What you need to enjoy and be good at for this role:
  • Must be a strong writer and communicator that brings the voice of the customer front and center to all marketing deliverables.
  • A team player’s attitude with a high threshold for quality.
  • Empathy and the maturity to own and learn from challenges.
  • We believe in a testing, learning, and iterating based on our findings – so bring your curiosity!
  • Comfort with using data to make decisions, strong business acumen, and focus on metrics that drive revenue.
  • A self-starter with a passion for “doing the impossible.”

Morningstar employees are required to be fully vaccinated or submit to regular testing to work in any office. Morningstar’s vaccine policy may be modified to comply with evolving legal requirements and other changing circumstances.


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