Apr 29, 2022

Director, Integrated Marketin

  • Dow Jones
  • New York, NY, USA
Full time Marketing

Job Description

Director, Integrated Marketing - The Wall Street Journal

The Integrated Marketing team leads the process of developing advertising RFP responses from end to end, ensuring that they're not only delivered on time and on budget for our clients but that they also promote our clients' businesses and lead to long-term partnerships with The Wall Street Journal and Barron's Group.

The Integrated Marketing team brings together the right people and resources to provide the best possible ideas and strategies to our partners -- understanding client goals, assembling teams of specialists, and leading the process to success. We oversee the RFP response from end to end, starting with 'what is the problem we're solving?' to 'how are we going to report success?', and we work with the right people to get to those answers.

Success within the Integrated Marketing team requires a passion for media, an editorial mindset, and a high standard for visual presentations, all brought to life through a working understanding of the current media and advertising landscape. The right candidate must also be able to translate data and insights into compelling and engaging advertising and branded content programs. You will report to the Executive Director, Integrated Marketing.


  • Provide day-to-day management and leadership for Financial Services (FinServ) pre-sales integrated marketing team, composed of 3 team members.

  • Assign and manage the workload distribution of RFPs across the marketing team as well as general workload

  • Develop a broad understanding of all Wall Street Journal & Barron's Group media properties assets, including The Wall Street Journal, MarketWatch, Barron's, PENTA, WSJ. and Mansion Global

  • Lead and project manage across relevant departments (including Sales, Product Marketing, The Trust, Ad Operations & Planning, Research, Events, etc.) to create integrated programs for clients

  • Create powerful proposals with storytelling that responds to client needs and telegraphs the value of Wall Street Journal & Barron's Group media offerings, including ad products and creative capabilities (The Trust)

  • Use research and data to share insights and support sales stories and value propositions for The Wall Street Journal and Barron's Group.

  • Attend sales calls to pitch advertising and media ideas to mid/senior-level executives at clients and agency partners

  • Proactively ideate around and collaborate with sales staff to create high-profile client-specific presentations

  • Work with Executive Director of Integrated Marketing to ideate, create and implement effective internal processes and organization

  • Educate and keep the FinServ IM team and broader integrated marketing team updated with advertising industry trends and what opportunities or challenges they might present for our business

Skills & Interests

  • High level of organization and strong attention to detail

  • Demonstrated problem solving, resourcefulness and critical thinking skills

  • Ability to lead a team and drive results

  • An effective and persuasive communicator

  • Ability to handle individual contributor responsibilities in addition to people management

  • Curiosity in an environment of constant learning - constantly researching new ad sales product opportunities and evaluating the demand for such products

  • Strong interpersonal skills

  • Continuously analyzing the effectiveness of all ad sales marketing efforts with research and agency feedback

  • Confidence in interfacing with a variety of internal teams, leading brainstorms and working in a fast-paced environment

  • Ability to manage multiple projects simultaneously in a deadline-driven atmosphere

  • Comfort working with cross-functional groups, global teams, and executive leadership


  • 8+ years of experience in integrated marketing within publishing or digital media environment - Financial Services experience preferred

  • Bachelor’s degree required

  • Experience working in collaborative sales and marketing processes, including the interaction and strategy required in a high-pressure advertising sales environment

  • Excellent written, verbal and interpersonal communication skills

  • An understanding of the current social, branded content, digital, mobile, and tablet landscapes

  • Proven track record in creating ad sales marketing materials

  • Experience in training and development of direct reports

Dow Jones , Making Careers Newsworthy

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets .

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com . Please put “Reasonable Accommodation" in the subject line.

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