Who we are
BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment and wealth management and investment services in 35 countries. As of March 31, 2022, BNY Mellon had $45.5 trillion in assets under custody and/or administration, and $2.3 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). Additional information is available on www.bnymellon.com. Follow us on Twitter @BNYMellon or visit our newsroom at www.bnymellon.com/newsroom for the latest company news.
Pershing X is a new start-up that that is incubating, engineering, and delivering breakthrough solutions that will transform the advisory market. Pershing X will deliver the industry’s leading advisory platform, helping financial services firms solve the challenge of managing multiple and disconnected technology tools and data sets for their advisors and fueling our clients’ business growth. Pershing X is a collaborative and fast-growing team working on exciting and innovative digital product offerings.
Role description and opportunities
If you are passionate about storytelling, technology, and the spirit of a startup, this is your role. The Pershing X marketing principal plays a critical role in leading elements of the strategy, projects, and campaign tasks in support of a key BNY Mellon strategic initiative, Pershing X. The individual in this role will have an amazing opportunity to work with a collaborative and fast-growing team working on exciting and innovative digital product offerings. The role will work with an integrating marketing and communications team and key business partners to create compelling and successful tactics to introduce Pershing X. Responsibilities include leading the go-to-market strategy and defining personas and buying journeys, developing value prop messaging and content, and managing demand gen.
The Pershing X marketing principal should be someone who possesses grace under pressure, delivers high-quality work, has start-up and technology experience, and drives projects forward.
A successful candidate should ideally have these qualifications
BNY Mellon is an Equal Employment Opportunity/Affirmative Action Employer. Minorities/Females/Individuals With Disabilities/Protected Veterans.
Our ambition is to build the best global team – one that is representative and inclusive of the diverse talent, clients and communities we work with and serve – and to empower our team to do their best work. We support wellbeing and a balanced life, and offer a range of family-friendly, inclusive employment policies and employee forums.