May 11, 2022

Digital Marketing Specialist

  • Advisor Group
  • Remote
Full time Marketing

Job Description

Marketing Opportunity in Financial Services

Digital Marketing Specialist

Location: All Locations and Remote Considered

Type: Full-time

Summary

If you live and breathe digital marketing, if you thrive on creating campaigns based in data and analytics, we want to talk to you. Advisor Group is looking for a Digital Marketing Specialist serve as a center of excellence for email marketing. This role will be responsible for helping to develop, implement and track email campaigns and will support the integrity of our contact database. The ideal candidate will have a solid understanding of email creation, list management, and campaign building. In this role, the Digital Marketing Specialist will own distribution of all email communications, taking an email from concept to design, all the way through to distribution.

The ideal candidate can work well in a collaborative environment where work comes from multiple teams and will have sharp editing and critical analysis skills to protect the quality of our communications.

Responsibilities

  • Manage and build email campaigns, including designing templates, calls-to-action, and content layout, using marketing automation software
  • Stay up to date with the latest trends and changes in marketing automation
  • Build and segment lists based on business demographics and subscriptions
  • Maintain the health and integrity of our database
  • Track and report on the success of campaigns, and make recommendations for how to improve future campaigns based on data
  • Collaborate with marketing departments across the organization
  • Learn new digital marketing techniques and assist other types of digital campaigns as the organization grows

Education Requirements

  • Bachelor’s degree preferred, high school diploma (or equivalent) in combination with significant experience will be considered in lieu of a degree

Basic Requirements

  • Minimum 2+ years’ experience with email or digital marketing and/or marketing automation technology (Oracle Eloqua, Marketo, Salesforce Marketing Cloud, etc.), and/or web analytics.
  • Analytical thinking and ability to derive meaning from data and make subsequent recommendations
  • Independent thinker committed to making everything they touch better
  • Ability to thrive in a fast-paced environment
  • Excellent written and oral communication skills

Preferred Requirements

  • Experience working in HTML and multi-faceted campaigns (activity-based triggers and A/B testing)
  • Experience with Eloqua email platform
  • Prior experience in financial services a plus, but not required

Be A Part Of The Team Behind Our Success!

At Advisor Group, we support financial professionals across the nation, the people who help everyday Americans achieve their dreams. We’re a billion-dollar business with the mentality and drive of a startup. Join us in building something special.

Equal Opportunity Employer

Advisor Group is an equal opportunity employer. We celebrate diversity in our workplace and we hire the most qualified candidates without regard for age, ethnicity, gender, gender identity or expression, language differences, nationality or national origin, family or marital status, physical, mental, and developmental abilities (or the perception of a disability), genetic information, race, religion or belief, sexual orientation, skin color, social or economic class, education, work and behavioral styles, political affiliation, military service, caste, or any other characteristic protected by law.

Eligibility

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Advisor Group.

Unqualified Applications

Advisor Group does not consider applications from candidates who do not meet the minimum qualifications stated in the job posting.


Apply Now