Email Marketing Operations

About Prime Trust

Prime Trust powers innovation in the digital economy by providing fintech and digital asset innovators with financial infrastructure. Through a full suite of APIs, we help clients build seamlessly, launch quickly, and scale securely. Regulated by the State of Nevada, Prime Trust processes hundreds of millions of API calls and settles billions of transactions per month. Prime Trust's team has extensive regulatory and financial services backgrounds from the OCC, SEC, Federal Reserve, US Department of Justice, US Treasury/Secret Service, JPMorgan Chase, Green Dot, American Express, PNC, Bank of America, and Visa. The company is recognized by Forbes as America's Best Startup Employer 2022 and is also Great Place to Work-Certified™ 2022. Prime Trust has also been named to CB Insights Blockchain 50 for 2022. Visit us at www.primetrust.com and connect with us on LinkedIn, Twitter, and Facebook.

Job Brief

This role is responsible for helping to drive excellence in administration, architecting and governance of platform operations on Marketo. The Prime Trust team works to acquire new customers through lead generation campaigns and strategies. We're looking for a Marketing Ops Manager to own all aspects of our Marketo automation platform including integrations between our instance and the CRM.

This role requires a strong understanding of Marketo and Salesforce and the interactions between the two as well as an ability to streamline current workflows, utilize analytics to uncover new opportunities, and to debug programmatic issues. You will provide governance, process, and consultation to other users of the Marketo platform, ensuring consistent health and hygiene of the database. Your knowledge will be vital to ensuring that our Salesforce and Marketo instances communicate seamlessly, minimizing any potential sync errors, backlogs, or any other potential service slowdowns.

With data at the heart of everything we do, you'll work closely with Sales Ops to ensure proper attribution to uncover and create high converting opportunity segments. You will utilize your analytical and operational skills to determine ROI and further inform future campaigns across multiple channels

Job Responsibilities

• Manage all Marketo operations, providing governance, process, and consultation to enable other marketers to efficiently use the platform
• Build and deploy programs to maintain hygiene and integrity of our prospect database
• Coordinate with marketing analytics to develop robust lead scoring and decay models
• Work directly with Sales Ops to own the relationship between Marketo and Salesforce for API uptime, field creation, and system backlogs
• Implement reliable reporting, tracking, and attribution across all global markets
• Help drive closed-loop reporting from Leads to Revenue so that we know our ROI by campaign, offer, and source
• Own, measure and iterate on processes required to achieve lead qualification milestones
• Identify marketing funnel improvement areas and develop process/engagement solutions with the marketing and sales team
  
  

Experience And Requirements

• 2-4+ years of marketing experience either in a demand generation or a marketing ops role
• Advanced experience working with Marketo and Salesforce; Marketo Certified Expert preferred
• First-hand experience in owning 5M+ lead database and managing lead source tracking
• Advanced understanding of the campaign management process, attribution and measurement, and marketing funnel management
• Proficient knowledge in CAN-SPAM, GDPR, and CCPA compliance
• Strong analytical skills and experience using data to drive actionable insights using Excel or a comparable software
• Experience working cross-functionally with sales operations, engineers, analysts and product managers
• An energetic and willing attitude
  
  

Preferred:

• Salesforce Certified
• Experience in B2B or Fintech marketing
  
  

Education - Bachelor's degree in Computer Science, Business Administration or equivalent practical experience

Location - Remote

Benefits - Flexible PTO/Paid holidays/401(k)/Health, Dental, and Vision insurance for employee and dependents, which is currently 100% paid by the company, after the first of the month following date of hire/connectivity service reimbursement up to $100 per month (which includes work related cell phone, wifi, etc.)

At Prime Trust, we hold the steadfast belief that diversity and inclusion is essential to realize our mission and is a must-have for us to do our best work. We are proud to be an Equal Employment Opportunity employer and do not discriminate on the basis of race, color, ancestry, national origin, citizenship, religion, sex, sexual orientation, gender identity, age, ability, marital status, veteran status, or any other legally protected status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

CCPA Notice for Candidates

Thank you for your interest in joining Prime Trust, LLC and/or any Prime Trust affiliate companies (collectively "Prime Trust," "we," "our," or "us"). Protecting your privacy is important to us. Under California law, we are required to provide you notice about the collection and use of your personal information. Please contact privacy@primetrust.com if you have any questions after reviewing the following information.

Scope and Applicability

This Notice applies to job applicants and describes Prime Trust's privacy practices when you apply for employment or are considered for a position with Prime Trust.

Prime Trust does not recruit or hire the following:

• Children under 18 – We will not process or retain job applications from children under 18, nor do we direct information toward audiences under 18.
  
  

Information We Collect

We collect and process personal information for recruitment, interviewing, and hiring purposes as described in this Notice (collectively, "Recruitment Activities"). To learn about your information collection choices, see the "Your Privacy Choices and Rights" section below.

• Information You Provide to Us
  
  

In addition to the information we collect when you use our Services described in our Privacy Notice, we collect the following information directly from you as part of our Recruitment Activities:

• Academic and professional experience such as employment history, level of education, skills, certifications, professional affiliations, and other relevant career information you choose to provide; and
• Work eligibility such as your eligibility to work in the country where you applied for a job and your start date.
• Publicly Available Information
  
  

We also may receive information from publicly available sources and social media websites, such as LinkedIn, during our Recruitment Activities.

• Information We Collect from Third Parties
  
  

We receive information about you from third parties, such as recruiting agencies, background check suppliers, and former employers, to engage in and support our Recruitment Activities. We limit the processing of your personal information to the purposes described in this Notice.

Personal information that third parties share with us includes:

• Contact information; and
• Academic and professional background information, such as referrals from current and former employees, contractors, recruiting agencies, or background check suppliers.
  
  

Third parties that collect personal information may have their own privacy notices which govern how your personal information is shared or used. We encourage you to read those notices carefully, and to contact the third party directly if you have any questions about their privacy practices.

• Academic and professional experience such as employment history, level of education, skills, certifications, professional affiliations, and other relevant career information you choose to provide; and
• Work eligibility such as your eligibility to work in the country where you applied for a job and your start date.
  
  

How We Use Information

When you interact with us during our Recruitment Activities, we use your personal information in the following ways:

• Communicate with you – We use your personal information to engage with you, including contacting you during the screening and interviewing process and communicating with you through our Recruitment Activities.
• Provide our Recruitment Activities – We use your personal information to provide, operate, monitor, and maintain our Recruitment Activities, such as to evaluate and verify your application and qualifications for employment, prepare for and conduct interviews and screenings, conduct background and criminal checks, check references, arrange travel where applicable, or reimburse you for travel expenses.
• Provide and improve functionality – We use your personal information to provide you with the functionality required during Recruitment Activities to analyze how you interact with our Recruitment Activities, and improve functionality, quality, and user experience. For example, we collect information about which websites you visited before applying to determine the effectiveness of our job postings. We also collect your information to determine whether you have previously visited our career page or previously applied for a job at Prime Trust.
• Promote the security of our Recruitment Activities – We use your personal information to investigate and prevent fraudulent behavior, unauthorized access related to Recruitment Activities and other illegal activities by verifying that the information you and others provide is true and accurate, such as for reference checks.
• Develop and improve our Recruitment Activities – We process your personal information for legitimate business purposes, such as internally evaluating our recruitment process, submitting reports as required by law, and conducting analytics.
• Legal, Regulatory, Safety and Compliance purposes – We use your personal information for compliance with laws or regulations, resolving legal disputes, and reviewing compliance with applicable usage terms, such as work eligibility in the country of employment.
• Meeting any Statutory and/or Regulatory Reporting Obligations – We collect your personal information to evaluate whether we are meeting our recruiting our internal commitments to diversity and for collecting and/or submitting applicant data as required to regulatory authorities such as the Equal Employment Opportunity Commission.
• Other purposes – If we use your personal information for other purposes not described above, we will notify you in advance and ask for your consent.
  
  

How We Share Information

We share your personal information with third parties as required by law and as part of our business practices, as described below.

We work with service providers such as skills evaluation providers, recruiting and HR software providers, recruiting agencies, and consultants to help us with our Recruitment Activities. Under contract with Prime Trust, these third parties are authorized to use your personal information only as necessary to provide these services or perform them on our behalf.

International Transfers

If you provide us with your personal information, we may transfer your personal information to other countries. Some of these countries may have different data protection laws than the country in which you initially provided the information to us, and you may have few rights with respect to your personal information. If you do not want your personal information transferred to other countries, please do not submit any information to us.

To the extent required by law, we will take measures to protect the cross-border transfer of your information.

Changes to This Notice

We periodically review and update this Notice to describe changes to our practices. You can determine when this Notice was last revised by referring to the "Updated" date at the top of this Notice. We encourage you to review the Notice whenever you interact with our Recruitment Activities to stay informed about our privacy practices and the ways that you can help protect your privacy.

If we make significant changes to this Notice, we will notify you through the email address associated with your application. If you do not agree with the privacy practices disclosed in the Notice, we recommend you stop engaging in our Recruitment Activities.

Contact Us

If you have questions about this Notice or to update or request changes to your personal information, please contact us at privacy@primetrust.com or write to us:

Prime Trust

Attn: Jennifer Blanco

330 S Rampart Blvd Ste 260,

Las Vegas, NV 89145

GDPR Notice for Candidates

Legal Bases for Processing (for EEA Job Applicants)

If you are an individual from the European Economic Area ("EEA"), we collect and process your personal data only where we have legal basis for doing so under applicable European Union laws. The legal basis depends on Prime Trust's relationship to you and how you choose to interact with us. This means we collect and use your personal data only:

• To fulfill our contractual obligations to you;
• To operate our business, including to improve and develop our Recruitment Activities, for fraud prevention purposes, improve user experience, or other legitimate interest; and/or
• As otherwise in compliance with law.
  
  

If you have any questions about the legal basis for processing, please contact us at the address listed in the "Contact Us" section.

International Transfers

If you provide us with your personal information, we may transfer your personal information to other countries. Some of these countries may have different data protection laws than the country in which you initially provided the information to us, and you may have few rights with respect to your personal information. If you do not want your personal information transferred to other countries, please do not submit any information to us.

To the extent required by law, we will take measures to protect the cross-border transfer of your information.