May 27, 2022

Asset Management, Digital Marketing Specialist, Associate

  • Goldman Sachs
  • Chicago, IL, USA
Full time Marketing

Job Description

Job Description

ASSET MANAGEMENT

A career with Goldman Sachs Asset Management is an opportunity to help clients across the globe realize their potential, while you discover your own. As part of one of the world’s leading asset managers with over $2 trillion in assets under supervision, you can expect to participate in exciting investment opportunities while collaborating with talented colleagues from all asset classes and regions, and building meaningful relationships with your clients. Working in a culture that values integrity and transparency, you will be part of a diverse team that is passionate about our craft, our clients, and building sustainable success. Bringing together traditional and alternative investments, Goldman Sachs Asset Management provides clients around the world with a dedicated partnership and focus on long-term performance. As primary investment area within Goldman Sachs, we provide investment and advisory services for pension plans, sovereign wealth funds, insurance companies, endowments, foundations, financial advisors and individuals.

 

YOUR IMPACT

The Goldman Sachs Asset Management team is enhancing its digital marketing capabilities to drive increased brand/product awareness, and to drive qualified leads, increasing assets under management for the firm. You will help create, manage and execute email campaigns that are central to the organization’s growth strategy. We are a product and service driven team, comprised of talented and passionate product managers, analytics experts, designers, and engineers working to change the landscape of asset management.

As a key member within the performance marketing team, you will b e responsible for leading the success of our email marketing efforts. You will provide thought leadership on campaign and lead nurture strategies; build strong relationships and establish clear lines of communication with partner agencies and internal team members. You will drive innovative tests across platforms and partners to exceed performance expectations. You will direct creative development, leveraging best practices and establishing learning agendas to drive impact. You will lead customer marketing innovation by unlocking opportunities for automation using technology, improving campaign performance through targeting enhancements, and optimizing journeys. You are strategic, analytical and use problem solving capabilities to assure flawless program execution to exceed expectations in both business and campaign objectives.

You are someone who embraces collaboration and change, with the ambition to invent new ways of thinking and working while always driving impact and value. This is a unique opportunity to join a growing team that is shaping the future of digital marketing at Goldman Sachs.

 

Essential Responsibilities

  • Leverage expertise within email marketing to work in collaboration with partner agencies to develop cohesive campaign approaches and learning agendas that will impact current and future marketing campaigns.
  • Develop, manage, and optimize creative learning agendas and user journeys to support lead generation and nurture strategies
  • Define, communicate, scale, and govern best practices for running cost-effective and high-performance programs on key digital marketing channels, including supporting the adoption of required tools and technologies as needed.
  • Provide marketing and communications team members with education and insights on how to manage, monitor, and optimize budget spend and return on investment (ROI) on key digital marketing channels.
  • Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
  • Manage and optimize agency and vendor relationships related to key digital marketing channels.
  • Establish and standardize creative and operational best practices to ensure seamless and efficient campaigns launches
  • Develop test and learn strategies and tactics for performance marketing and lead generation purposes
  • Connect data, research and insight to deliver best in class experiences
  • Work collaboratively across internal marketing teams and external digital agency partners to support both new and current digital marketing campaigns
  • Think strategically about business, marketing, and technical challenges
  • Review and analyze campaign performance; develop reporting dashboards and conduct deep dive analysis as needed
  • Manage vendor relationships
  • Manage budget and planning exercises

 

Your Skills

  • 5+ years of lifecycle/email marketing experience.
  • Experience within Financial Services Industry a plus.
  • Experience in user database management, subscriber attributes, and the scheduling of email campaigns
  • Proficient in program management and email marketing automation (Salesforce Marketing Cloud and Marketo)
  • Demonstrated problem solving and project management skills with the ability to prioritize work and shift priorities as needed to meet milestones
  • Prior experience defining, communicating, scaling, and governing best practices for running cost-effective and high-performance programs on key digital marketing channels, ideally in partnership with multiple stakeholder groups, and including related change management efforts.
  • Excellent attention to detail
  • Solution-oriented temperament with the ability to stay positive in a fast-paced environment
  • Experience analyzing and reporting on KPIs for digital campaigns
  • Experience managing email campaigns to ensure compliance with consumer protection laws (CAN-SPAM, CCPA, TCPA, GDPR, CASL, etc.)
  • Experience working with vendors and supporting vendor relationships
  • Bachelor’s degree in relevant field

 

About Goldman Sachs

At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.

We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.

We’re committed to finding reasonable accommodations for candidates with special needs or disabilities during our recruiting process. Learn more: https://www.goldmansachs.com/careers/footer/disability-statement.html

© The Goldman Sachs Group, Inc., 2021. All rights reserved.

Goldman Sachs is an equal employment/affirmative action employer Female/Minority/Disability/Veteran/Sexual Orientation/Gender Identity


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