Jun 02, 2022

Marketing Copywriter

  • Wintrust Financial Corporation
  • Rosemont, IL, USA
Full time Marketing

Job Description

Wintrust is a financial holding company with approximately $50 billion assets under management and traded on the NASDAQ:WTFC. Built on the "HAVE IT ALL" model, Wintrust offers sophisticated technology and resources of a large bank while focusing on providing service-based community banking to each and every customer. Wintrust operates fifteen community bank subsidiaries with over 170 banking locations in the greater Chicago and southern Wisconsin market areas. Additionally, Wintrust operates various non-bank business units including commercial and life insurance premium financing, short-term accounts receivable financing, out-sourced administrative services, mortgage origination and purchase, wealth management services and qualified intermediary services for tax-deferred exchanges.

Wintrust is in the midst of a digital transformation, on track to lead the industry with new digital banking products and services. Led by proven digital executives, our newly restructured corporate marketing department is building an agile, world class team structured with a fintech startup mindset.

With this transformation comes great opportunity for the digital savvy, been-there/done-that marketer. Come join Chicago’s Bank as we redefine the way consumers interact with their community bank, both in-person and online.

Wintrust is looking to hire an innovative Marketing Copywriter responsible for digital marketing copy development and copywriting. This individual will need the ability to develop creative concepts that are relevant, innovative, and effective for all digital marketing platforms. In addition to excellent marketing writing skills and the ability to bring big idea thinking to the team, they’ll need to identify and stay current on consumer financial behavior trends and marketing strategies.

  • Concept, pitch, and produce smart, consumer-friendly content for a range of digital marketing assets from blogs and white papers, to landing pages, email, social media, digital display, search, video, press releases, ads, postcards, flyers, and brochures.
  • See ideas through from concept to execution, working with the direction of Marketing leaders, creative directors, strategists, account managers, and key stakeholders.
  • Prepare and present work to Marketing leadership for approval.
  • Become an expert in Wintrust products, banker/LO enablement, and customer needs
  • Innovate our creative by identifying and executing on latest industry trends, approaches, and techniques.

Qualifications

  • At least 1-3 years’ experience as a Marketing Copywriter
  • Portfolio of work demonstrating their ability to conceive ideas and write various content types for various audiences, across all digital marketing platforms.
  • Experience in digital ad copywriting and search engine optimization (SEO)
  • Proficient in MS Office Suite, and experience using project management software
  • B.A. in Journalism, or Marketing/Advertising, or Creative Writing, or English preferred

From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago’s Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.


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