Jun 02, 2022

Marketing Strategy Specialist

  • Wintrust Financial Corporation
  • Salt Lake City, UT, USA
Full time Marketing

Job Description

Build your career with a company that is rated a top 20 lender nationally for VA Home Loans! Veterans First Mortgage is an FHA/VA home lender that caters to veterans. In turn, Veterans First Mortgage employees strive to give each and every borrower an exceptional customer experience.


We have a visionary marketing team with a cutting-edge lead program that optimizes our business model with our potential customers. Our in-house team of loan officers, processors, underwriters and closers share one goal: to make the loan process swift, simple and compliant. Join our team and take pride in helping those who serve our country.


For more information on Veteran's First Mortgage, please visit http://www.veteransfirst.com/careers

Veterans First Mortgage is a consumer-direct lender that specializes in serving Veterans and the military community from its main loan center in Salt Lake City. We operate under our parent company, Wintrust Financial Corporation.


Why Join Us? We Offer ...


  • An award-winning culture that supports Personal Growth, Respect, Trusted Relationships, All-in Approach, Employee Empowerment
  • Competitive pay and benefits including medical, dental, vision, life, a 401k plan with a company match and tuition reimbursement, parental leave, employee assistance program (EAP), banking benefits, pet insurance … and more
  • Generous paid time off and flexible work hours
  • Opportunities to grow and develop in your career
  • Promote-from-within culture
  • You can make a difference!
  • Veterans First holds Top Workplace awards from The Salt Lake Tribune and The San Diego Union-Tribune


Why Join This Team?

  • We are a dynamic team with a bold strategy to deploy a best-in-class performance marketing in a fast-paced, collaborative, and positive environment
  • We hold ourselves accountable to high standards, share wins, operate ethically, and have fun
  • We’re seeking a dynamic strategy specialist who brings a level of motivation, curiosity and expertise to our team


What You’ll Do …

Our marketing team drives the lead generation for the sales organization that serves over 180,000 families with over $28 billion in home loans. As a Marketing Strategy Specialist in this role, you will work with your colleagues to perform the following:

  • Plan, execute, and optimize marketing campaigns in automated direct marketing channels (email, SMS, direct mail)
  • Measure and report performance of campaigns and assess against goals and KPIs
  • Collaborate with internal teams and third-party vendors to maximize campaign performance and meet channel objectives
  • Evaluate new opportunities and industry insights, technologies/channels, and growth strategies


What You’ll Bring …

  • Bachelor’s degree in Marketing, communications, or related business field (or minimum of 5 years of Marketing automation experience)
  • Experience in B2C marketing channels
  • Experience and/or expertise with the following or similar marketing automation tools: Salesforce Marketing Cloud (Exact Target), Eloqua, Pardot, Marketo (Adobe Campaign)
  • Demonstrable experience using universal control groups for extracting insights, campaign lift, and measuring a campaign’s return on investment
  • Possess an understanding of marketing strategy and planning with the ability to identify the right tactics across a multitude of direct marketing channels
  • Working knowledge of Can-Spam, CASL, GDPR, with understanding of SMS opt-out, and direct-mail advertising guidelines
  • Marketing Cloud Email Specialist certification (or willingness to achieve certification within first year)


Since 1996, Veterans First Mortgage has helped over 100,000 borrowers obtain the American Dream of home ownership. Inside Mortgage Finance ranks Veterans First Mortgage as a top VA mortgage lender by volume. With primary lending centers in Salt Lake City, UT and San Diego, CA, and loan officer licensed nationwide in almost every state, Veterans First is a VA and FHA mortgage lender that has over 350 hard-working team members that strive to make every aspect of the loan process as easy as possible. Veterans First Mortgage community and overseas programs revolve around veterans and our Troops. When we say "Thank you for your service," we mean it! Veterans First Mortgage is a trade name of Wintrust Mortgage, a division of Barrington Bank & Trust Company, N.A., a Wintrust Community Bank, NMLS # 449042.


From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago’s Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.

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