Jun 08, 2022

Senior Digital Marketing Manager

  • DBRS Morningstar
  • New York, NY, USA
Full time Marketing

Job Description

The Group

The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, and Mumbai, we delight our clients around the world with industry-defining credit products and services. Through DBRS Morningstar, we offer independent rating services and opinions for corporate and sovereign entities, financial institutions, and structured finance instruments. Rating over 3,000 issuers and 60,000 securities, DBRS Morningstar is the fourth-largest credit rating agency in the world.

Through Morningstar Credit Information and Analytics (MCIA), we offer world-class credit tools and research for issuers and investors that lead to faster, insightful, and more predictable outcomes. The Credit group is one of the largest and fastest-growing business units at Morningstar and the newly formed Credit Marketing function is critical to achieving its continued growth and success. With opportunities to make your mark on all aspects of the credit business, Morningstar's Credit group is where you can grow both personally and professionally.

The Role

We are looking for an experienced marketer to lead the digital marketing strategy and execution across our credit brands, products, and services globally. As the Senior Digital Marketing Manager, you will partner closely with our marketing and global cross-functional teams and be responsible for the development, execution, measurement, and optimization of digital marketing strategy and campaigns. This newly created role is a great opportunity to drive growth and make a meaningful impact on one of Morningstar’s largest and fastest-growing business units.

To be successful in this role, you will have a deep understanding of the digital marketing landscape and extensive hands-on experience across paid marketing channels and marketing technology platforms. You will also have exceptional writing skills, a proven ability to translate marketing data into actionable insights, and a track record of cross-functional collaboration. This role reports to the Vice President, Global Brand and Marketing and is based in our New York office.

Key Responsibilities

  • Develop the strategy to expand the reach and awareness of credit brands, and generate demand for credit products and services globally through digital channels
  • Design and execute data-driven, integrated digital marketing campaigns across social (paid/organic), search (SEO/SEM) and display to meet brand and demand generation KPI targets, and deliver business growth in key global markets
  • Partner with cross-functional teams and other marketing functions to inform the digital strategy and campaign execution plan, and to ensure consistency of messaging across all marketing activities
  • Manage the digital marketing budget and agency partners globally
  • Own all aspects of digital campaign execution on internal marketing automation platforms such as Pardot/Eloqua and third-party ad management platforms such as Facebook/LinkedIn Ad Manager
  • Ensure all technical requirements are in place across our websites and other digital platforms for accurate and timely measurement and tracking of all digital marketing activities
  • Craft creative, compelling copy for all campaign assets (ads, landing pages, etc.) that resonates with the target audience segment and drives action
  • Collaborate with Design to develop engaging campaign creatives that drive desired action
  • Define, measure, and analyze the success of all digital marketing activities and optimize based on data-driven insights to continuously improve our outcomes relative to our goals
  • Present progress and results to stakeholders and senior business leaders regularly – demonstrating a clear ROI from our digital marketing efforts
  • Bring subject matter expertise into all our thinking and planning by staying current on digital marketing best practices and finding the bridges to apply them
  • Develop, implement, and continuously evolve digital campaign management best practices and processes
  • Provide leadership to other digital marketers by providing strategic guidance and sharing best practices and processes


  • A Bachelor’s degree
  • 5-7 years of digital marketing experience with a strong emphasis on paid marketing – agency experience a plus
  • Demonstrated track record of successfully developing a digital marketing strategy for a high-growth business and creatively translating the strategies into compelling campaigns
  • Deep understanding and extensive experience across paid digital marketing channels (e.g., social, search, display), ad management platforms (e.g., Facebook/LinkedIn Ad Manager), and digital marketing tools (e.g., Google Analytics/Data Studio)
  • Experience managing budgets and working with multiple teams to track and forecast
  • Exceptional writing skills with experience writing creative, compelling marketing copy for ads and landing pages
  • Data-driven approach to solving marketing challenges and strong analytical skills to translate both qualitative and quantitative data into opportunities for action 
  • High attention to detail in both written and visual context and a deep appreciation and proven ability for detailed execution of marketing activities
  • A track record of successfully collaborating with cross-functional teams as well as working independently and autonomously 
  • Ability to successfully manage multiple projects simultaneously, communicate effectively with stakeholders and prioritize to deliver high-quality work within deadline

Morningstar employees are required to be fully vaccinated or submit to regular testing to work in any office. Morningstar’s vaccine policy may be modified to comply with evolving legal requirements and other changing circumstances.

About Us

DBRS Morningstar is a global credit ratings business, currently with 700 employees in eight offices globally. Formed through the July 2019 acquisition of DBRS by Morningstar, Inc., the ratings business is the fourth-largest provider of credit ratings in the world.

DBRS Morningstar is committed to empowering investor success, serving the market through leading-edge technology and raising the bar for the industry. DBRS Morningstar is a market leader in Canada, the U.S. and Europe in multiple asset classes.

DBRS Morningstar rates more than 2,600 issuers and 54,000 securities worldwide and is driven to bringing more clarity, diversity of opinion, and responsiveness to the ratings process. DBRS Morningstar’s approach and size provide the agility to respond to customers’ needs, while being large enough to provide the necessary expertise and resources.

If you received and accept an offer from us, we require that personal and any related investments be disclosed confidentiality to our Compliance team (days vary by region). These investments will be reviewed to ensure they meet Code of Ethics requirements. If any conflicts of interest are identified, then you will be required to liquidate those holdings immediately. In addition, dependent on your department and location of work certain employee accounts must be held with an approved broker (for example all, U.S. employee accounts). If this applies and your account(s) are not with an approved broker, you will be required to move your holdings to an approved broker.

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