Jun 28, 2022

Head of Marketing Operations

  • Morningstar
Full time Marketing

Job Description

The Role:

This role is responsible for designing and managing business processes for the organization including marketing investment prioritization, reporting, and goal definition and tracking. You will work closely with the marketing leadership team to establish best practices, procedural rigor, process improvement, and analytical insights. This is an opportunity for a seasoned professional to lead a high performing team and further shape the marketing operations function to drive our next stage of growth.

Your daily operational partners will be digital, demand generation, field & customer marketing, product marketing, and corporate events. You will also drive regular interlock with corporate systems, sales operations, FP&A, and other teams that require coordination with marketing data and reporting.

 

Responsibilities:

  • Lead a team of marketing operations professionals across business intelligence, database management, MarTech, and process/project management
  • Oversee strategic goal setting (OKRs), waterfall models and develop key inspection mechanisms like quarterly business reviews and real-time dashboards for sales & marketing leadership
  • Build a standardized model for assessing impact of activities and drive standard methodologies across the global marketing organization around reporting so we can better test, iterate, and learn which activities are driving the right business outcomes
  • Partner with Web & Digital team to build a system of reporting and communications for web analytics and testing recommendations
  • Own and scale the marketing technology infrastructure, systems and tools, to enable the entire Marketing organization to better segment, target and engage with prospects and customers (current stack includes Eloqua, Salesforce, Bizible, 6sense, BrightEdge, BrightTalk, BigMarker, Google Analytics)
  • Design, implement and monitor all marketing processes, including strategic planning, quarterly planning, campaign execution, program governance & Q/A
  • Partner with marketing, Go-To-Market, product and development leaders to design and create the most efficient and scalable processes and automations to accelerate execution throughout the entire customer lifecycle
  • Own and optimize the lead management process and infrastructure.
  • Align data architecture and attribution with sales operations organizations to enable consistent lead and pipeline reporting
  • Lead demographic scoring framework and drive alignment with all internal marketing partners to drive conversion through the funnel
  • Manage database marketing function including data hygiene, contact and account augmentation, and support demand and field teams with targeting and segmentation work
  • Support creation of expanded enterprise marketing and ABM motion as the partner for data strategy and analytics
  • Build and maintain marketing enablement and onboarding for marketers across the organization
  • Manage marketing operations integration for newly acquired companies

 

Qualifications:

  • BS/BA required, preferably in business or technical concentration
  • 10+ years in a senior marketing operations role
  • 5+ years leading high-performing marketing operations teams
  • Very high proficiency in SFDC, both from architectural and reporting perspectives
  • Power-user in Eloqua or Marketo from all partner perspectives including development, interlock with demand and field marketing motions, and campaign reporting frameworks
  • High proficiency in front-end data visualization platforms (Power BI, Tableau)
  • Experience working with data warehouses and data lakes
  • Strong proficiency in data query languages
  • Experience with project management systems (Lean, Agile) and tools (Asana, Jira)
  • Experience mentoring marketing operations professionals at all experience levels
  • Background in managing global operational centers of excellence is a plus
  • Collaborative, a positive attitude, and accountability are critical for success

 

 

Morningstar employees are required to be fully vaccinated or submit to regular testing to work in any office. Morningstar’s vaccine policy may be modified to comply with evolving legal requirements and other changing circumstances.

 


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