Jun 30, 2022

Head of Product Marketing Management, Magnifi

  • The TIFIN Group
Full time Marketing

Job Description


TIFIN is a fintech platform backed by industry leaders including JP Morgan, Morningstar, Broadridge, Hamilton Lane, Franklin Templeton, Motiv Partners and a who’s who of the financial service industry. We are creating engaging wealth experiences to better financial lives through AI and investment intelligence powered personalization. We are working to change the world of wealth in ways that personalization has changed the world of movies, music and more but with the added responsibility of delivering better wealth outcomes.

We use design and behavioral thinking to enable engaging experiences through software and application programming interfaces (APIs). We use investment science and intelligence to build algorithmic engines inside the software and APIs to enable better investor outcomes.

In a world where every individual is unique, we match them to financial advice and investments with a recognition of their distinct needs and goals across our investment marketplace and our advice and planning divisions.


  • Shared Understanding through Listening and Speaking the Truth. We communicate with radical candor, precision and compassion to create a shared understanding. We challenge, but once a decision is made, commit fully. We listen attentively, speak candidly.
  • I Win for Teamwin. We believe in staying within our genius zones to succeed. We inspire each other with our energy and attitude. When we tap into our unique potential, we can come together to win together. We fly in formation, we cover each other's backs.
  • Make Magic for our Users. We center around the voice of the customer. With deep empathy for our clients, we create technology that transforms investor experiences. 
  • Grow at the Edge. We are driven by personal growth. We get out of our comfort zone and keep egos aside to find our genius zones. We strive to be the best we can possibly be. No excuses. 
  • Innovate with Creative Solutions. We believe that disruptive innovation begins with curiosity and creativity. We challenge the status quo and problem solve to find new answers. 


Magnifi by TIFIN is changing the way consumers shop for investments by bringing trusted data, insights, and a world of investment opportunities right to their fingertips.  Magnifi’s free search tool and its recently launched AI-powered personal investing assistant called Mentor™ which will be offered as a monthly subscription, enables individual investors with varying degrees of experience and know-how with investment intelligence that, up to now, has only been offered to professional financial advisors.  Magnifi also provides, free, no commission and no-order flow trading of stocks, ETFs and mutual funds for investors seeking to easily put their insights to work. In a world where every individual is unique, TIFIN enables Magnifi customers to gain critical investment intelligence and recommendations that match their distinct investment needs, risk levels, goals, personal interests

As the Head of Product Marketing Management (PMM), this Marketing leader will be responsible for Magnifi’s go-to-market strategy for new products and will work closely with the Product team and other cross-functional teams to influence Magnifi’s roadmap based on market assessment. The PMM leader will be responsible for developing Magnifi’s value proposition, messaging and competitive positioning. The ideal leader will be skilled at working across Product and Marketing to ensure that user comprehension and the product's value propositions are consistent and pervasive across the entire user experience including Marketing assets, on-boarding flows, the website and the app.

The candidate will be a motivated and tenacious self-starter who is comfortable defining user and business requirements, working with Product to prioritize optimizations and new features, and driving efficient and well coordinated go to market processes. The Head of PMM will report directly to Magnifi’s Chief Marketing Officer (CMO) and will work directly with Magnifi’s Chief Brand Officer, Consumer General Manager, Head of Analytics and Chief Product Officer.  The ideal candidate will either be located in Boulder, TIFIN’s headquarters or in New York where the CMO and General Manager sit.


  • Partner closely with cross-functional stakeholders (including Product, Analytics, PR, Content Design, Engineering, Sales, Brand and more) to deliver world-class products and lead go-to-market
  • Lead market assessment, quantitative analysis, qualitative feedback, and represent the market internally
  • Drive user / audience comprehension to ensure that our products are meeting their needs and helping them overcome barriers
  • Identify significant long-term opportunities based on research, analysis and a strategic view of the direction of the market
  • Plan and lead cross-functional efforts to drive successful product alpha and beta programs and launches globally
  • Demonstrate a strong understanding of the broader TIFIN ecosystem and the individual investor competitive landscape to develop strategic product feedback and positioning
  • Define and manage comprehensive go-to-market strategy and plan including positioning, policy, launch strategy, PR
  • Partner with Product Management, Growth Marketing, Lifecycle Marketing and Brand to plan growth and engagement driving initiatives that will drive product comprehension, on-boarding and usage/engagement. 
  • Drive product adoption and usage rates by supporting market facing programs and effective product launch support
  • Communicate the value proposition of new products to other go-to-market teams including Magnifi’s B2B team supporting Financial Advisors as well as internal partners from Financial Answers who create and deliver daily subscription based content to individual investors


  • BA/BS degree, MBA preferred
  • 10+ years of Product Marketing or related Marketing experience, experience in strategy, product, or other cross-functional role in tech preferred
  • Experience in financial services, fintech, ecommerce, technology preferred
  • Experience at a startup or high growth tech company in product marketing, strategy, product, or similar cross-functional role
  • Demonstrated experience driving strategic analysis to influence product and business decisions
  • Quantitative analytical experience
  • Experience synthesizing analysis and communicating concepts for internal and external stakeholders
  • Experience collaborating with cross-functional teams to drive results
  • Self starter who can lead a small team but also operate as an individual contributor
  • Analytical experience (strategy consulting or investment banking) preferred
  • Experience leading Quant and Qual Research initiatives preferred
  • Experience working in a product marketing, corporate strategy or general management capacity (partnered closely with product management and/or engineering to represent market requirements and with sales to support product launches) is a plus


For Colorado Applicants: The expected starting salary range for this position in Colorado is between $140,000 - $180,000. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. The position is also eligible for incentive compensation as well as client acquisition bonus programs. 

TIFIN offers a competitive benefits package that includes:

  • Performance linked variable compensation, including equity
  • Medical, dental, vision, life and disability insurance
  • 401(k) Retirement Plan
  • Flexible Spending & Health Savings Account
  • Open PTO policy and Company-paid holidays
  • Remote work flexibility
  • Corporate Social Responsibility opportunities
  • Fully stocked office kitchens
  • Other company sponsored events like Qi Gong, Lunch & Learns, Annual Ski Days, Dinners, Happy Hours, and more!

A note on location. While we have team centers in New York City, San Francisco, Charlotte, and Mumbai, TIFIN is headquartered in Boulder, CO and our preference is to build the team here whenever possible, so relocation packages are available for any candidate willing to relocate to the Boulder area. 

TIFIN is proud to be an equal opportunity workplace and values the multitude of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.


Apply Now