Jun 30, 2022

Customer Lifecycle Campaigns Manager, Divvy Accounting Partners

  • bill.com
  • Remote (United States)
Full time Marketing

Job Description

Divvy, a Bill.com company, is looking for a dedicated, creative customer campaigns manager to join our Divvy Accounting Partners team. Our team partners with accounting firms of all sizes that use Divvy and Bill.com and is responsible for the lifecycle communications with these important partners in the accounting segment. 

This Customer Campaigns Manager will be on the Divvy team and will be primarily responsible for creating, improving, and maintaining lifecycle campaigns focused on Divvy accountant partners and their clients to drive additional client adoption of the Divvy platform. This role will create content, manage integrated campaigns, and interpret our results. 

*Certain positions at Divvy and Bill.com are eligible for remote work—within the United States*


  • Create the strategy for, execute, and manage optimization plans for email lifecycle programs
  • Collaborate with product management and product marketing to determine new product announcements, launches and product integration into lifecycle programs
  • Collaborate closely with our sales/account management teams to create and execute on customer-journey focused content and campaigns, including email campaigns, integrated campaigns, and ABM campaigns that will help build engagement  
  • Proactively look for opportunities by digging into our customer metrics, defining them, understanding the issues and causes, and share recommendations for improvements
  • Work closely with cross functional teams including sales, customer success, product and others to understand our customer retention numbers and improve engagement & retention through multi-channel campaign efforts
  • Work closely with the team to determine key content and program needs to build education, campaigns, and promotions for firms and their clients


4+ years experience in a customer marketing, lifecycle, or retention role with key experience in integrated marketing campaigns and programs.

Experience working with cross-functional teams, including product, sales, and other marketing teams.

  • Excellent writing skills across channels: must be able to craft solid content as well as tell a strong story across multiple channels
  • Excellent organizational and project management skills
  • Ability to work within a collaborative team environment
  • Familiarity with marketing automation tools capabilities

Nice to haves:

  • Experience with co-marketing initiatives
  • Fintech or the accounting firm audience experience a plus, but not required
  • Marketo and/or Salesforce experience a plus
  • Mad GIF skills are always a plus

Expected Outcomes:

30 days

  • Build relationships with primary stakeholders across the company
  • Be curious and understand the value props of Divvy (along with Bill.com and Invoice2Go)           
  • Understand Divvy’s funnel, metrics, and KPIs
  • Gain an understanding of the competitive landscape

90 days

  • Support execution of existing initiatives
  • Work collaboratively with cross-functional teams to help launch new campaigns
  • Lead new content initiatives across targeted audiences to increase client adoption

6 months

  • Deliver wins in driving key initiatives that have strong measurable growth
  • Launch an integrated lifecycle program across email and campaigns
  • Drive strategic initiatives and campaigns tailored to our accounting firm partners

Competencies (Attributes needed to be successful in this role): 

  • Highly organized and process-oriented
  • Strong internal and external communication abilities
  • Strategic thinker and tactical executor
  • Ability to learn quickly and take feedback from others
  • Eager to lend a hand to broader team initiatives when needed
  • Flexible multi-tasker who can manage multiple projects and timelines
  • Driven self-learner who is highly motivated to achieve established goals
  • A collaborative partner who can work cross-functionally 
  • Enjoys working at warp speed


Bill.com Culture:

  • Humble – No ego
  • Fun – Celebrate the moments
  • Authentic – We are who we are
  • Passionate – Love what you do
  • Dedicated – To each other and the customer

Bill.com currently requires all personnel who work onsite at its facilities to be fully vaccinated against the COVID19 virus.  Proof of COVID19 vaccine will be required post hire to work onsite at our BILL facilities. Medical and religious exemptions to the vaccination will be reviewed on submission.

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